GetYourGuide (GYG) is the big Berlin showcase for activities: tours, timed tickets, cooking, wine, hop-on. In Florence it claims 500+ results; on the Uffizi Gallery alone snippets speak of hundreds of offers. It is not an official ticket office: it acts as commercial agent for suppliers.
Verdict. The concrete edge versus museum channels (often non-refundable) is free cancellation at 24 h on many products, plus an excellent app and phone support including Italian. Pure price is almost always above the list; Trustpilot is the toughest among large OTAs (19% 1★). Worth it if you want flexibility and social-proof volume. Not worth it if you want the official €29 Uffizi or a Brunelleschi Pass at €30.
Transparency: GYG affiliates (alltoursflorence campaign). On-page disclosure: rankings may reflect supplier commissions.
Fact sheet
| Item | Data (22/09/2026) |
|---|---|
| Company | GetYourGuide Deutschland GmbH — HRB 132059 B, VAT DE276456081 |
| HQ | Sonnenburger Str. 73, 10437 Berlin |
| Since | 2009; adjusted profit 2025, GMV >€4 bn (Skift) |
| Florence | 500+ activities; Uffizi «266 results» (snippet) |
| Typical prices | Uffizi+audio €34 / offers from €15–19; «official» David €42; David+app €28.75; Firenze Card €94; Dome €64.90 |
| Cancellation | Standard: full refund if >24 h; under 24 h / no-show: no |
| Support | IT +39 06 9674 1658 · intl +49 30 837 91488 · social.support@… |
| Scores | Trustpilot 3.9/5 · 56,286 (68% 5★, 19% 1★); App 4.9 |
What it sells in Florence and at what price
Price list compared
Live prices from our partner feeds, cheapest first. Tap a button to open the listing.
| Platform | Price | Rating | Duration | Book |
|---|---|---|---|---|
| GetYourGuide Florence: Uffizi Gallery Reserved Entry Ticket & Audioguide Best price | €16per person | ★ 4.41,971 reviews | 1 day | Book on GetYourGuide |
| Tiqets Uffizi Gallery: Reserved Entry + Audio Guide Top rated | €25per person | ★ 4.310,619 reviews | — | Book on Tiqets |
| GetYourGuide Florence: Uffizi Gallery Timed Entry Ticket + App Audioguide | €34per person | ★ 4.51,293 reviews | — | Book on GetYourGuide |
| Tiqets Uffizi Gallery: Reserved Entry | €36per person | ★ 3.71,712 reviews | — | Book on Tiqets |
Example Tours About listing (t638304): from €19→€15 with note «Timed Entry Adult 29€» — typically an afternoon band, not a «magic discount» on the full list. David with audio tops 21,000 product reviews: useful social proof, but comparison with €20+€4 B-ticket remains mandatory.
Price list compared
Live prices from our partner feeds, cheapest first. Tap a button to open the listing.
| Platform | Price | Rating | Duration | Book |
|---|---|---|---|---|
| GetYourGuide Florence: Timed Entry to Michelangelo's David + Audio App Best price | €28.75per person | ★ 4.621,499 reviews | — | Book on GetYourGuide |
| Tiqets Accademia Gallery: Entry Ticket + Audio Guide App | €31per person | ★ 4.45,048 reviews | — | Book on Tiqets |
| Tiqets Accademia Gallery: Entry Ticket | €36per person | ★ 3.92,658 reviews | — | Book on Tiqets |
| GetYourGuide Florence: Michelangelo's David Official Timed Entry ticket | €42per person | ★ 4.515,349 reviews | 1 day | Book on GetYourGuide |
Firenze Card on GYG ~€94 vs €85 official (+€9). Dome ~€64.90 vs Brunelleschi €30. For public passes see Firenzecard and Florence Pass.
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from €28.75 per person
Book on GetYourGuide -
from €16 per person
Book on GetYourGuide -
from €64.9 per person
Book on GetYourGuide
How it works
Catalogue filterable by date, language, «free cancellation», «Originals». Pay (or reserve & pay later), voucher in app. GYG is not the tour supplier: the local supplier is. City-page disclosure: rankings are algorithmic and commissions may influence them.
Cancellation and support
Base T&C rule: >24 h → full refund; ≤24 h or no-show → nothing, unless the product says otherwise. Berlin forum; currency conversion at contract rate. 24/7 call centre with an Italian number — a real edge versus chat-only marketplaces.
What the reviews say
Trustpilot 3.9 with almost one-fifth 1★: typical themes dated buses, improvised guides, slow refunds, itineraries not followed. The app (4.9 on hundreds of thousands of ratings) tells another story: excellent UX, variable service quality.
Pros and cons
Pros: 24 h cancellation; product review volumes; IT phone; reserve & pay later; Originals. Cons: markup vs official; 19% 1★; quality lottery by supplier; Duomo not on Opera B2B list; Card +€9.
Catalogue and supplier deep-dive
GetYourGuide in Florence is not a single tour operator: it is a showcase. The Uffizi listing t638304 (supplier Tours About, 4.2★, over 6,000 reviews) can show «from €19 → €15» under list because it targets afternoon slots — the same page reminds «Timed Entry ticket (Adult: 29€)». Reading supplier + time + inclusions avoids comparing apples with oranges. Originals products (in-house from 2018/19, relaunch 2023) are a distinct subset: in Florence you may see a Tuscan wine safari, not CoopCulture ticketing.
Useful feed numbers: David + audio app with over 21,000 product reviews; Dome with thousands; Firenze Card resold at €94 against €85 official. City-page disclosure: suppliers can raise commissions and rankings are algorithmic — not a neutral «editorial» order.
Flexibility vs official price
The concrete edge versus museum channels (almost always non-refundable) is T&C §10.4: beyond 24 hours, full refund unless otherwise stated. «Reserve now & pay later» reduces upfront risk. The cost of that comfort is average markup and the quality lottery (bus, guide, meeting point). Trustpilot at 3.9 with 19% 1★ is the signal of that lottery; apps at 4.9 say the software works. Italian phone +39 06 9674 1658 and intl +49 30 837 91488 are a plus versus chat-only marketplaces. Competent forum: Berlin. For the Duomo, GYG is not on the Opera B2B list: treat Dome products as reseller packages, not fabbriceria ticketing.
Alternatives
Compare Tiqets for mobile tickets and Duomo B2B, Viator for Tripadvisor volume, Civitatis for free tours. Museum channels: official Uffizi, Duomo, hub city tours.
GetYourGuide reviews should be read on two levels: Trustpilot 3.9 (19% 1★) narrates supplier and refund failures; David/Dome product pages with tens of thousands of stars narrate tours that went well. We are not the ticket office: we are affiliates (alltoursflorence) and we disclose it. Write travel@alltours.florence.it if a price on the page does not match checkout.
Verdict
3.5/5: excellent as a «flexibility policy», mediocre as a minimum-price hunter. Always compare Tiqets, Viator and official Uffizi. Museum pages: Uffizi, Accademia.
Check Florence experiences on GetYourGuide from €18 · ★ 4.9
Frequently asked questions
Is GetYourGuide reliable?
As a marketplace yes, with caveats: GetYourGuide Deutschland GmbH, huge volumes, app 4.9. Trustpilot 3.9/5 with 19% 1★ at verification — quality depends on the local supplier, not the brand alone.
Does it cost more than the official site?
Usually yes on packages: timed Uffizi+audio ~€34 vs €29; Firenze Card resold ~€94 vs €85; Dome ~€64.90 vs €30. Afternoon slots «from €15–19» can sit under, but read them carefully.
Can you cancel for free?
On many products yes up to 24 h before (T&Cs §10.4). No-show and last 24 h: normally zero refund. Always check the product page.
Is it authorised for the Duomo?
On the Opera’s B2B list (Sep 2026) GetYourGuide does not appear. The official Brunelleschi Pass stays €30 on tickets.duomo.firenze.it.
What are Originals?
Exclusive in-house GYG tours. In Florence a typical example is a Tuscany wine safari; they do not replace museum tickets.
Reserve now & pay later?
Available on most of the catalogue: you reserve the slot, pay later per product rules.
Are you affiliated?
Yes with GetYourGuide (and Tiqets). Commission from the platform; price for you unchanged.