Civitatis, a Spanish company based in Madrid and active since 2008, is a reseller with a strong following among Spanish and Latin American travellers. Its Florence catalogue counts 78 tours and experiences — the smallest among the large booking platforms we review — but its Free Walking Tour is a heavyweight in reviews and bookings.
Our verdict. Worth it if you want a well-reviewed free tour or departures in Spanish. For timed museum entry it costs more than the museum. It is not the official Uffizi or Accademia ticket office and is not an authorised Duomo reseller. We are not affiliated with Civitatis.
Fact sheet
| Item | Details |
|---|---|
| Company | Civitatis Tours S.L., a Spanish company based in Madrid |
| HQ | Calle Gran Vía 39, 3ª planta, 28013 Madrid |
| Founded | 2008 by Alberto Gutiérrez Pascual; backed by Vitruvian Partners (about $100 M in 2022 and $50 M in 2023) |
| Contacts | +34 91 078 05 07 · reservas@civitatis.com |
| Florence | 78 experiences |
| Typical prices | Tip-based free tour; Uffizi + audio €41.50; Accademia skip-the-line + audio €35.99; Accademia tour from €59; Accademia + Uffizi tour €194 |
| Cancellation | Per product; often free up to 24 h |
| Support | Spanish phone line; replies on Trustpilot to 98% of negative reviews |
| Scores | Trustpilot 4.5/5 · 194,072 reviews (77% five-star, 5% one-star); App Store 4.8; Google Play 4.5 |
What it sells in Florence and at what price
The star product is the Free Walking Tour of Florence (2h30, departing at 10:30): billed as “Free!”, it is rated 9.20/10 on 9,444 reviews, with over 107,000 participants. It is not free in the zero-euro sense: the guide lives on tips, and Civitatis indicates €10–20 per person (GuruWalk suggests a wider €15–50 range for other tours). Meeting points are typically near Santa Maria Novella and Piazza dell’Unità Italiana. In Tuscany guiding is a regulated profession under Law 190/2023, with a national register and steep penalties, and the City of Florence has fined abusive free tours: ask to see the guide’s badge. More in our free tours guide.
Price list compared
Live prices from our partner feeds, cheapest first. Tap a button to open the listing.
| Platform | Price | Rating | Duration | Book |
|---|---|---|---|---|
| Tiqets Uffizi Gallery: Reserved Entry + Audio Guide Best price | €25per person | ★ 4.310,694 reviews | — | Book on Tiqets |
| Tiqets Uffizi Gallery: Reserved Entry | €29per person | ★ 3.71,775 reviews | — | Book on Tiqets |
| GetYourGuide Florence: Uffizi Gallery Timed Entry Ticket + App Audioguide | €34per person | ★ 4.51,330 reviews | — | Book on GetYourGuide |
| GetYourGuide Florence: Uffizi Gallery Reserved Entry Ticket & Audioguide | €38per person | ★ 4.42,040 reviews | 1 day | Book on GetYourGuide |
For museum entry Civitatis is a reseller. “Uffizi Gallery Tickets + Audio Guide” costs €41.50 (7/10, 269 reviews) against €29 for the official advance ticket: the €12.50 difference pays for the audio guide and the reseller’s margin, not a special time slot. The Accademia skip-the-line ticket with audio guide at €35.99 (7.6/10, 906 reviews) includes a tasting at the Mercato Centrale, so do not compare it with the bare €24 B-ticket price (€20 + €4); if you do not care about the food, book the ticket on its own. Guided Uffizi tours start at €69, Accademia tours at €59, and the Accademia + Uffizi tour costs €194. These are guided experiences: compare them with local operators such as Walkabout and Florencetown or with GetYourGuide and Tiqets, not with bare tickets.
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from €12 per person
Book on GetYourGuide -
from €25 per person
Book on Tiqets -
from €43.99 per person
Book on GetYourGuide
How booking works
Book on the website or app, whose interface is Spanish-oriented but also available in English and Italian. Pick a date and language, pay (or book the free tour at no charge), and you receive a confirmation with meeting-point instructions. If you cannot make the free tour, cancel online so the guide knows. Paid products usually come with a digital voucher. The Madrid phone line (+34 91 078 05 07) and reservas@civitatis.com give you a human contact, unlike chat-only platforms.
Cancellation, refunds, support
The Accademia listing offers free cancellation up to 24 hours before; after that, or if you do not show up, there is no refund. Under the general conditions each service has its own policy, and the usual right of withdrawal does not apply to services booked for a specific date. Free tours can be cancelled online at no cost. Recurring Trustpilot complaints: loops with the AI chat, a phone line that is hard to reach, tours in Italian cancelled for lack of a guide, and disputed refunds.
What the reviews say
Trustpilot gives 4.5/5 on 194,072 reviews (77% five-star, 5% one-star) — the best combination of score and volume among the platforms we reviewed. The App Store rating is 4.8 (7.4k ratings), Google Play 4.5 (16,840). The free tour, at 9.2/10 on nearly 9,500 reviews, is the strongest social proof in the Florence catalogue. In short, Civitatis reviews reflect its walking tours and customer service, not the best price on Uffizi tickets.
Pros and cons
Pros
- Free tour with a huge number of reviews
- Strong Trustpilot record (only 5% one-star)
- Spanish-language tours everywhere
- Free cancellation up to 24 hours on many products
- Replies to 98% of negative reviews
Cons
- Markup on museum tickets (€41.50 / €35.99)
- Small Florence catalogue (78 experiences)
- Not an authorised Duomo reseller
- Support can be frustrating via the AI chat
When to choose Civitatis (and when not)
Choose it if your group speaks Spanish, if you want a tip-based walking tour with thousands of reviews, or if you want a guided museum tour and accept paying for the guide and logistics. Civitatis is built around Spanish speakers — native guides, apps and customer care used to Spanish and Latin American travellers. If you travel in English or Italian the catalogue still works, but it is less distinctive than GetYourGuide (500+ experiences) or Viator (1,000+).
Avoid it if all you need are Florence tickets at list price: for the Uffizi use tickets.uffizi.it, for the Accademia B-ticket, for the Dome tickets.duomo.firenze.it, where the Brunelleschi Pass costs €30. With the €194 Accademia + Uffizi combo you are buying a guided experience, not saving on entry: book the tickets separately if a ticket is all you need.
Alternatives
Free tours, GetYourGuide, Viator, Tiqets, and our Uffizi page. The walking-tour buttons on this page link to GetYourGuide, with which we are affiliated: if you book through our Tiqets or GetYourGuide links we may earn a commission; the price you pay does not change. Questions about this guide: travel@alltours.florence.it.
Verdict
4/5 for the free tour and the Trustpilot record; 3/5 for museum tickets. Civitatis is the right choice for well-documented walking tours and Spanish-speaking groups; for the David or Botticelli at the lowest price, go to the official channels. Alternatives: GetYourGuide, Tiqets, our free tours hub.
Compare a reviewed walking tour from €12 · ★ 4.8
Frequently asked questions
Is Civitatis reliable?
Yes. It scores 4.5 on Trustpilot with only 5% one-star reviews — one of the best ratios among the big booking platforms. It is run by an established Spanish company based in Madrid.
Is the free tour really free?
There is no fare, but the guide works for tips: Civitatis itself suggests €10–20 per person. It is not a fixed obligation, but it is how the guide gets paid.
How much is the Uffizi?
A ticket with audio guide costs about €41.50 (rated 7/10 on 269 reviews); guided tours start at €69. The official advance ticket costs €29.
Can I cancel?
Often free up to 24 hours ahead (the Accademia ticket, for example). Free tours can be cancelled online, and you should do so out of courtesy to the guide.
Is it an authorised reseller for the Duomo?
No, it does not appear on the Opera di Santa Maria del Fiore's list of authorised resellers.
Are you affiliated?
No.