FlorencePasses reviews: affiliate site tickets and why prices diverge

FlorencePasses is a recently registered affiliate site run by Patrick Kühne, a private individual in Markkleeberg, Germany, who also owns similar sites such as florenceduomo.com and venicepasses.com. It does not issue museum tickets: it lists about 8 passes and redirects you to booking platforms.

Our verdict. Useful only as a list of links; risky if you treat it as a price list. It shows the Firenzecard at €94 (via GetYourGuide) against €85 official, and the Brunelleschi Pass at €51.92 (via Headout) against the Opera’s €30. It has no Trustpilot page of its own, its stars are borrowed from partners, and the domain is very new. Fine if you already compare with the official checkouts; avoid it as a source of prices.

Fact sheet

What it sells and at what price

FlorencePasses does not sell anything itself: it promotes passes and earns commissions. Two price gaps are enough to show the risk:

• Firenzecard: €94 via GetYourGuide against €85 on the official Firenzecard site.
• Brunelleschi Pass: €51.92 via Headout against €30 on tickets.duomo.firenze.it.

Eight passes in the window do not make a complete picture: the site often leaves out what is not included (transport, which resellers the Duomo actually authorises, the Firenzecard’s booking requirements). The stars it shows are inherited from partners, since FlorencePasses has no Trustpilot profile of its own.

The real harm to travellers is not a fake voucher — GetYourGuide and Headout are established sellers — but being anchored to the wrong price: €94 instead of €85, €51.92 instead of €30. If you only compare the boxes on the affiliate site, you end up choosing the cheapest of the expensive options without ever seeing the official price. If you land here from a Google ad or a “Florence pass” search, open firenzecard.it and tickets.duomo.firenze.it in two other tabs before clicking “Buy”.

How the site really works

1. You land on florencepasses.com and see a grid of passes.
2. You click a button and are sent to GetYourGuide, Headout or another partner.
3. You pay the partner’s price, not a FlorencePasses price.
4. After-sales support comes from the marketplace, not from the site’s owner.
5. Always compare with the official channel before confirming.

The pattern matches the owner’s other “city passes” sites: capture people searching for passes, tickets or skip-the-line, earn affiliate commission, and leave complaints to the partners. It is a young website built for search traffic, not a long-standing ticket desk in Florence.

Cancellation, refunds, support

FlorencePasses does not handle refunds: only the partner you paid (GetYourGuide, Headout and so on) can. There is no FlorencePasses office. If you paid €94 for the Firenzecard, the card’s own rules and GetYourGuide’s terms apply to withdrawal and activation — FlorencePasses is not part of that contract. With no Trustpilot page of its own, complaints about the brand are also hard to track.

What the reviews say

There are no independent reviews of FlorencePasses. The stars on its pages are borrowed: they rate the partners, not the affiliate. Our assessment therefore rests on the verifiable price gaps (€94 vs €85; €51.92 vs €30) and on the German owner’s network of look-alike sites for other cities.

Pros and cons

Pros

• Summarises several options on one screen
• Quick links to booking platforms

Cons

• Prices inflated compared with official channels
• Star ratings that are not its own
• Very new domain
• Part of a multi-city affiliate network
• Blurs what the official price actually is

How to use it (if at all)

Use the grid as an index if you like, then check firenzecard.it and tickets.duomo.firenze.it. If the booking platform offers something extra you need (flexible cancellation, a bundle, a language), pay the markup knowingly; if it offers the same plain ticket at 20–70% more, go back to the official channel. Judge the company that actually takes your payment — its price, cancellation terms and support — and do not treat the FlorencePasses branding as an authority.

For the Brunelleschi Pass, also bear in mind the Opera’s list of authorised resellers: Tiqets, Liv Tours and Walkabout are on it; GetYourGuide, Viator, Headout and Civitatis are not. A Headout Brunelleschi Pass at €51.92 is not illegal, but it is not the Opera’s price and should not be presented as such. The same goes for the Firenzecard: €85 official, €94 on GetYourGuide, and no reason to pay more without a clear extra.

Verdict

Our score: 1.8/5 as a price source; 3.0/5 only as a list of links, if you already know how to compare. For the Firenzecard, go to firenzecard.it at €85; for the Brunelleschi Pass, to tickets.duomo.firenze.it at €30; use booking platforms only if you need what they add. See also Firenzecard, official Duomo and Audiala.

We are an independent guide and are not affiliated with FlorencePasses. If you book through our Tiqets or GetYourGuide links we may earn a commission; the price you pay does not change. Any Florence pass priced well above the public channel is worth a one-minute check on the official site before you pay. Contact: travel@alltours.florence.it.